This page is your resource for all things related to our fun and dynamic brand. Here, you'll find guidance on how to utilize our logos effectively, choose the right type hierarchy, embrace our vibrant color palette, and harness the power of captivating imagery.
Brazen style hub
The Brazen Events logo can be used over solid colors of the Brazen Events palette as well as a gradient of the same palette.
Color
To maintain consistency of your brand and the integrity of the logo, proper usage must be followed.
PROPER LOGO USAGE
01. Logo
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Brazen Events
Mark Light
Size: 18 px
Left aligned
Paragraph
Body copy
Integral Medium
Size: 18 px
All Caps
Left aligned
H3
Subhead
Mark Medium
Size: 40 px
Sentence case
Left aligned
Supporting headline
H2
Mark Heavy
Size: 54 px (or greater)
All caps & stacked
Left aligned
H1
Main Headline
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Brazen Events
02. Typography
At Brazen Events, we embrace a bold and dynamic color palette that reflects our energetic and lively brand.
the Brazen Palette
the Brazen Color Palette
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Brazen Events
03. Colors
(Primary color)
Pantone 2738 C
Hex: 250077
Grownup Blue
(Secondary color)
Pantone 266 C
Hex: 7A00C1
Purple Rain
(Secondary color)
Pantone 247 C
Hex: C400AD
Accenta Magenta
(Primary color)
Pantone 1925 C
Hex: FF0049
Brazenberry Red
(Secondary color)
Pantone 305 C
Hex: 48E9FF
Ice Blue
Pantone Pro Yellow
Hex: FFFF00
Elektra Yellow
(Secondary color)
In addition to our solid color options, we introduce gradient colors. Transition from one hue to another or from one color to a deeper shade. These gradients provide texture and depth to your designs. Experiment with smooth transitions such as from Grownup Blue to Brazenberry Red, and discover endless combinations that add a touch of sophistication to your aesthetics.
Experimenting with Gradients
For a warm and bold statement, experiment with combinations like Purple Rain and Brazenberry Red.
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Warm and Bold
Ice Blue can be paired with Purple Rain for a cool and sophisticated ambiance, evoking a sense of tranquility.
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Cool Elegance
Combine Grownup Blue with Accenta Magenta for a striking contrast. Brazenberry Red pairs elegantly with Elektra Yellow, creating a vibrant harmony.
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Complementary Contrasts
While these pairings work well, feel free to let your creativity flow. Try to avoid, however, pairing too many vibrant colors together to maintain visual balance, and consider incorporating neutral elements to enhance overall cohesion.
Color Pairing Examples
Patterns
These simple shapes can be used to elevate your design. Use them thoughtfully to add flair and cohesion to your layouts as patterns, backgrounds, or grounding elements, the possibilities are endless. Let your creativity run wild while maintaining a touch of Brazen elegance.
Incorporating geometric Shapes
04. Graphic Elements
Brazen Events
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Units
These shapes can be used to punctuate layouts, create focal points, or add visual interest. With a range of shapes, including donuts, rings, hearts, stars, and more, consider using them sparingly for a subtle impact or cluster them strategically for a bolder statement.
Arrange individual elements in grids, waves, or clusters to create unique and eye-catching patterns. To add an extra dimension, try incorporating a gradual transparency effect within your patterns. This technique can introduce a touch of sophistication and depth to your graphic designs.
When integrating icons, consider their placement and size for optimal visual impact.
Maintain this coherent style across platforms, ensuring a seamless and recognizable user experience. Consult the Brazen Events Design Guidelines for detailed specifications, including hex codes and shape dimensions.
Download Singular Shapes and Compound shapes
Formations
Units
Color gradient effect
Blocks
Solid color
Color gradient effect
Blocks
Blocks are configurations that can be aligned side by side or stacked to create structures and add a dynamic dimension to your visual storytelling. Set upon a square canvas with subtle gradients of contrasting colors, each block maintains a harmonious color balance.
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Brazen Events